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BRAIN FLOW ELITE

Brain longevity, behavioural finance & luxury wellness

BrainFlowElite began with a simple realisation: luxury spas and wellness destinations focus on the mind and body, but rarely were services actually focused on enhancing the mind. Founder Sophie Hascher (PhD, 2026) became the first neuroscientist to integrate brain health into luxury hospitality and longevity experiences, by integrating EEG led experiences to optimise cognitive performance, emotional wellness and nervous system recovery. Now advising luxury wellness destinations on integrating neuro-longevity into their architecture and longevity programmes, Sophie is pioneering a new way of thinking about wellness.

Beyond wellness, Sophie brings neuroscience into the corporate world, delivering talks and workshops that sharpen focus, boost strategic thinking and strengthen decision-making under pressure. She translates complex brain science into actionable insights for boardrooms and investment decisions, bridging the gap between scientific understanding and real-world impact. Building on this expertise, she is working on a project in behavioural finance that helps detect the cognitive states that precede poor financial or strategic decisions.

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  • Meet the founder

    Sophie is a driven and visionary leader who firmly believes in the potential for radical transformation and peak performance. With a unique background that blends luxury marketing, psychology and neuroscience, she brings a multidimensional approach to longevity luxury wellness, investments and leadership.

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  • Publications & Features

    Sophie has been published in leading academic journals, featured in international press articles and invited to share her expertise on podcasts and interviews. Her work has reached audiences across science, wellness and business, highlighting her role at the forefront of neuroscience in luxury wellness and business.

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  • cognitive performance - talks & workshops

    Through talks, workshops and immersive neurofeedback experiences, Sophie helps leaders and teams enhance focus, decision-making and resilience. Her work explores brain health as the next tier of longevity, the brain as a leader’s most valuable asset and the practical applications of neuro-wellness

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  • neuro wellness & architecture

    Sophie advises luxury hotels and wellness destinations on how to harness neuroscience to elevate environments and experiences. Her work in neuro‑integrated space and experience design draws on neuroaesthetics and sensory science to optimise architectural and interior elements for stress reduction, cognitive restoration and emotional wellbeing. Combined with evidence‑based longevity and performance programme design, Sophie helps organisations build science‑grounded offerings to support sustained health.

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  • behavioural finance

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